Since I started to officially teach entrepreneurship at KIT in Spring 2013, I started to use the great tools form Alexander Osterwalder. I like to introduce the topic with the Value Proposition Canvas (PDF) and then move on to the more complex Business Model Canvas. After a while, however, I started to notice students would spend a lot of time in exercises to discuss if something was a "pain" or a "gain. Also, it took long to discuss "pain reliever" vs. "gain creator". As this is in my opinion a minor point (although selling on pain usually is much easier than selling gains) I simplified the diagram. Also I tried to made the help texts much much shorter. The resulting Value Proposition Map worked well as a 10-15 minute exercise in classroom.
PDF at http:/xam.de/2013/2013-09-ValuePropositionMap-MaxVoelkel-v2.pdf
This is version 2, any feedback is welcome. Feel free to use, licensed under http://creativecommons.org/licenses/by-sa/3.0/.
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