Just a little insight. If a spammer manages to send spam to my GMail account - which is not so easy, but does occur almost every day - then I get ads beign displayed on the right, matched to the content. GMail does not load images, I do not click links, so the spammer cannot know, if I ever read the email. However, by butting bogus words such as LKJAKFJHWK in the mail and buying adwords for just that word, he could get advertisements shown next to the email. If he would buy a "pay-per-view", he could get to know when I watch the mail. Maybe this just allows the spammer to find out how well he got arounds GMails spam-protection.
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